Structure and content
Page hierarchy, headings, messaging and whether essential information is present.
When a website looks good but fails to generate enquiries, the issue may be structure, content, SEO, UX or technical detail. The audit turns those signals into an ordered action plan.
Request an auditBusinesses with a website but few qualified enquiries
Owners preparing a redesign or SEO programme
Companies improving the site before investing in advertising
Small websites needing a clear list of priorities
Page hierarchy, headings, messaging and whether essential information is present.
Indexing, metadata, canonicals, internal links and structured data.
Clarity of the offer, navigation, calls to action and forms across key devices.
The most important speed issues and responsive behaviour.
Core barriers involving contrast, keyboard access, labels and semantics.
Recommendations ordered by impact, risk and implementation effort.
We establish the site's goal, audience and the areas creating concern.
I review the site, implementation, device behaviour and available search signals.
I separate critical issues from improvements that can safely wait.
I deliver the recommendations and explain where implementation should begin.
Yes. It covers core indexing, metadata, structure, internal linking and structured data checks.
Yes. The audit can remain an independent deliverable or become the starting point for selected improvements.
Yes. On a compact site, a few well-prioritised changes often matter more than a very long list of minor observations.
Send the website address and briefly explain what it should achieve. I will return with a suggested audit scope.